B2B SaaS Copywriter

I help companies like Looker, SimpleCrew and RAN Wireless land and retain more customers
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brooks-lockett

READ FIRST:

If you can check these two boxes...
“I’m a B2B SaaS company looking to convert more traffic into leads and customers.”
“I’m a B2B SaaS company looking to use copy as a conversion optimization tool (getting more people to say “yes” to my offering).”
We’re a perfect fit.

HOWEVER:

If you can check these two boxes instead…
“I want a creative wordsmith to make my company sound awesome... I’ll pass on the customer research.”
“We know our customers well enough already… just tell me something clever to say and I’ll leave sales to my sales team.”
You and I probably won’t make a great team.

Did you check the first two?

Excellent.
Now let’s talk about what outcomes you can expect when my copy joins forces with your SaaS business.
Let's chat about a project
"As a freelance copywriter, Brooks has become an invaluable member of our extended creative marketing team at Looker/Google Cloud.

He’s organized, engaged, and obviously loves what he does. He has adapted to our brand’s voice and tone, and takes direction well when needed. His work – email campaigns, blogs, websites, interviews – and working style have been highly praised by our full-time team at all levels.

We’ve had existing campaigns increase in engagement after he optimized them. He’s also helped build new campaigns that have performed above our goals/ KPIs.Brooks is a true collaborator who always asks insightful questions to help shape the strategy of every project. He dives into research with alacrity, seeking to understand a challenging industry and a complex product.

He cares deeply about knowing the audience and the humanity behind the product, so the message is on target at every touchpoint. I highly recommend Brooks to anyone or any org looking for a smart, passionate writer with a sense of humor, who – most importantly – gets results."

Karen Lo, Customer Experience Art Director at Looker
“What I love most about working with Brooks is that he doesn’t write any copy until he digs around inside your customers’ heads and highlights the product’s unique value points.

He knows what it takes to make SaaS products resonate with an audience. He sifted through hours and hours of customer data to pull out the key benefits and pain points that belonged in our website, landing pages and email copy.

It’s refreshing to have a copywriter in your court who prioritizes conversions and provides value beyond just writing results-focused copy.”

Mike McCabe, Co-Founder of SimpleCrew
"We ended up with 25 registrants; 14  attended and all were engaged and asking questions. Thanks for your work getting the invite copy and event landing page copy!"

Seema Rizvi, Customer Marketing Manager at Looker

Power your SaaS marketing with conversion-focused copy

Websites, landing pages, video scripts, case studies and emails that get prospects to take action.

Interest & Acquisition: Great copy never focuses on your business and your features. I help you connect your SaaS business’s value to the specific problems your ideal customers are trying to solve through cold email campaigns, landing pages and web copy.

Trial Onboarding: Once you acquire customers, walking them through your software and service plan needs to be perfectly mapped out. I help you build an easy-to-follow onboarding kit that makes your customers even more excited to use your software.

Retention, Expansion & Renewal: Profitable SaaS companies know that more revenue comes from nurturing and growing your existing customer base. But they don’t execute a repeatable plan to increase retention, up-sells and cross-sells. I help you keep customers engaged and involved through automated lead nurturing and up-sell email campaigns.
“Brooks’s knowledge of the managed data solutions market, combined with his ability to quickly absorb the technical details of a service offering and then turn it into clear, compelling copy, all set him apart from a generalist copywriter.

He relentlessly prioritizes understanding the client’s needs and work to satisfy them by the agreed upon deadlines. After months of working closely with Brooks, I have only good things to say about his attention to detail, commitment and the quality of the work he turns in.

I recommend his services to any technology-related business that needs strong copy for websites, landing pages, case studies and video scripts.”

Marc DeCarlo, Founder & CEO of RAN Wireless

Your solution already solves the problem. I just bring the copy that makes it clear and compelling.

Let's chat about a project