Hi, I’m Brooks Lockett – B2B SaaS copywriter and founder of GoCopyTech.
Before I give you my spiel, I’ll answer the question you might be asking yourself:
“So… why B2B SaaS copywriting?”
Because you’re the torch-bearing titans of the business world. You solve painful problems that everyone has, and I genuinely care that those problems get solved.
You make work less stressful for really stressed out people. As someone who is self-employed, I couldn't run my freelance copy operation without SaaS for billing, design, web hosting, email, storage, and a million other things. SaaS is literally what grants me the work-life balance I want.
To all the brilliant developers, passionate founders, and intelligent software marketers out there with ambitious growth goals for your product, I’ll happily bring the message that sells it.
But here’s why I focus 100% on B2B SaaS (if it isn't clear already):
When you have generalist “creatives” with zero SaaS experience write your copy, you end up sending out the wrong signal to would-be customers.
You'll confuse your website visitors as they bounce off the page, rather than move them into your funnel.
You could truly have the best product. But if you can't make it clear what value your product brings, you'll stay in the trenches forever.
And here’s why "B2B SaaS Copywriter" instead of "Regular Copywriter"…
Copywriting for B2B SaaS companies takes specialized, industry-specific skills that 99.9% of regular copywriters lack.
The generalist who writes catchy slogans for everything from lawnmowers to surfboard brands might charge you basement level rates… but won’t ever come close to getting you the results you need.
The specialized copywriter who focuses 100% on SaaS will.
Now a little bit about my background:
I studied English in college at Florida State University and loved every second of it.
While my classmates got stirred up about journalism, I went all in on applying my writing chops to marketing.
I wrote on the side for a few online publications and did two summer internships in marketing, one in Chicago and one in New York City. But when I did content marketing my senior year at a local software startup called VR Systems, I knew SaaS was the niche I needed to be in.
I started reading everything I could and figuring out my future niche. Fast forward four years later, and I spend my days writing high-performing copy for SaaS companies that are serious about growth from my apartment in downtown Charlotte, North Carolina.
Outside of work, you’ll find me curled up with a good book (mostly nonfiction, but some fiction) huffing on my road bike on the weekends (or during mid-day breaks) and traveling to beautiful places.