Short, practical copywriting examples for SaaS.

Written for people, not search engines.

B2C Positioning Story: How a Chiropractor Built a Major YouTube Brand Based on Cracking Joints
Amazon’s Product Pages: B2C Copy Techniques That Get Conversions
Who should (and shouldn't) write copy?
How to turn Reddit conversations into sticky copy:
Why visual copy matters for your SaaS website
How to turn Amazon book reviews into sticky copy
How SaaS companies can sell "unused capacity"
Value proposition re-writes with Wynter.com (Part 3)
Value proposition re-writes with Wynter.com (Part 2)
Value proposition re-writes with Wynter.com (part 1)
Are you ignoring your button copy?
Applying jobs-to-be-done to website copy (examples)
Rewriting SaaS Website Headlines Using Customer Reviews
My Guide to B2B SaaS Copywriting

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