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Work with a copywriter who follows a process, meets deadlines, and has domain experience in B2B SaaS.
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Or you can email me at brooks@gocopytech.com

Frequently asked questions, answered.

What are your rates?

A few important things to know here:

1) I charge by the project.

Why? Hourly rates shift the focus to, well, hours — when we should be focusing on value. Charging by the hour incentivizes you to want the freelancer to work faster, and for the freelancer to take as long as they can to maximize their payout.

In the end, nobody wins.

Quoted per project, you know every dime you’re spending before we even start.

2) To get an idea, check out the pricing options below. For custom work, most of my projects have a wide range from $5,000 to $15,000+. Share your budget with me in the form, and I can give you an estimate that respects your company’s resources while maximizing your ROI.

Important to note: for new clients, I have a $5,000 project minimum.

What are your pricing options?

1) 1-on-1 coaching for a day - $950

Looking to wet your beak on copy? But not willing to spend years studying direct-response principles just to get your homepage optimized? This option is ideal for startup founders and growth marketers who want to make their messaging better now, but aren't quite ready for a full engagement. Here's how it works:

You'll have access to me for a full 8-hour day. We'll schedule two calls - one in the morning & one at the end of the day - to give you actionable feedback on your copy. We'll walk through your copy step-by-step and I'll propose conversion-boosting changes you can implement right away.

During the day, I'll knock off any odd copy jobs you've been meaning to get off your list.

2) One Asset - $1,950

For folks looking to add one high-converting asset to their funnel. Need just one web page, landing page, case study or email campaign? This is the option for you. Whichever one you need, I'll bury my head in writing and research until you have an asset that's fully optimized.

Disclaimer: for this asset to convert, we must go through the conversion copywriting research process.

3) One Campaign - $2,950

For folks looking to focus on building out a marketing campaign and measuring the results. One email campaign + one landing page + Funnelytics Map.

Disclaimer: for this asset to convert, we must go through the conversion copywriting research process.

4) Custom, Larger-Scope Copy Work - let me know in the form above

For folks looking to go through the full, comprehensive conversion-copywriting process. If you want me to analyze your full breadth of qualitative & quantitative data, conduct interviews, review all your materials, and grease your funnel, this is the best fit for you.

What’s your lead time?

The short answer: ballpark of ~4-6 weeks.

The long answer: it depends. Once we nail down the project scope and list of deliverables, I can get you a more accurate time estimate that works for both of us.

Full disclosure, my calendar is usually full, and I’ll rarely be available tomorrow. You should be wary of the copywriters who can start immediately. They’re usually the ones who aren’t good, and therefore can’t fill their schedules.

Can you guarantee conversions?

I’ve had this come up a few times and I can see why this might make sense for a client. So I’ll address it before we even speak.

Nobody, including me, can guarantee conversions.


There are simply too many variables that I can’t control. Your design team might go against my advice and jam my copy into a premade template that sucks. You might not have a deep enough product market fit. You might “tweak” my copy in ways that you think are small, but make a difference in the minds of customers. Your sales team, if you have one, might scare customers away.

But here’s what I do guarantee:

- A deeper, more objective understanding of your customers and competitors, and deliverables to capitalize on that understanding.
- Significantly less guesswork when it comes to marketing and sales conversations.
- Messaging that you can be confident will make your website a slippery slope for customers looking to buy your software.

As a freelance copywriter, Brooks has become an invaluable member of our extended creative marketing team at Looker/Google Cloud.

He’s organized, engaged, and obviously loves what he does. He has adapted to our brand’s voice and tone, and takes direction well when needed. His work – email campaigns, blogs, websites, interviews – and working style have been highly praised by our full-time team at all levels.

We’ve had existing campaigns increase in engagement after he optimized them. He’s also helped build new campaigns that have performed above our goals/ KPIs.Brooks is a true collaborator who always asks insightful questions to help shape the strategy of every project. He dives into research with alacrity, seeking to understand a challenging industry and a complex product.

He cares deeply about knowing the audience and the humanity behind the product, so the message is on target at every touchpoint. I highly recommend Brooks to anyone or any org looking for a smart, passionate writer with a sense of humor, who – most importantly – gets results.

Karen Lo, Customer Experience Art Director at Looker