Limble is growing extremely fast. The two co-founders, Bryan Christiansen and Miguel Ramos, came to me with a large list of copy projects.
But before we wrote a single word of copy, we agreed to first pin down the messaging and positioning strategy.
After 5 weeks of customer research, interviews and strategy sessions, we positioned Limble as the go-to option for nailing the fundamentals of maintenance management:
In our research, we found that customers raved about Limble’s ease-of-use and simplicity.
They weren’t looking for a heavy solution with every bell and whistle imaginable. But a clean solution they could be sure their team of maintenance technicians would use and even enjoy, which is basically unheard of in the CMMS market.
The next low-hanging fruit was user onboarding emails. Limble offers a 30-day free trial where they were currently only sending one welcome email and not nurturing them from trial to paid.
Here’s the first of 11 emails in a well-thought-through user onboarding email sequence I wrote:
User onboarding emails
Limble has invested heavily in organic search and lead capture via gated content. But they weren't nurturing those leads consistently enough to move them to a conversation with sales in an automated way.
Lead nurturing emails