This article is not in any way, shape or form a brag.

It’s a demonstration of how to “sum yourself up” in your website copy.

There are 22 words in my hero section (not including the nav bar) and I’ve communicated:

  1. My name
  2. What I look like
  3. The types of companies I write copy for
  4. Specific names of companies I’ve worked with
  5. The fact that this is a freelance business, not an agency

See:

If I’ve done my job correctly, I’ve made it extremely clear that visitors would be working with one person, that I’m not an agency, what kind of work they’ll get, what I look like, and my name. 

A lot of information is transferred just in this hero section. 

Imagine if these elements weren’t there.

Visitors would have to try to figure it all out themselves. Unlikely.

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