My Process

Here's my copywriting process from first meetings to polished deliverables. Review my process to get a good idea of what working with me will be like.

1. Online Proposal

We’ve had a conversation about your business goals and what you’re looking to get out of working with me.

I’ve figured out where we can improve your copy’s results. I'll send you a short proposal that includes:

1. Expectations from both you and me for a successful project
2. Overall scope and list of items I’ll deliver
3. My earliest available start date
4. Approximately how long the project will take

2. Research & Analysis

I spend 90 percent of my time here.

We’ve discussed and agreed on what needs to be fixed. The process has begun.

But before I write one word of copy, I'll take a deep dive into understanding your business, competitors, positioning, product or service offering, and customers.

I’ll dig into your website, customer personas, interviews, analytics, user sessions, chat logs, and anything else that helps me understand your business’s value.

Ideally, I’ll interview your customers, sales team, and even get a demo of your product.

But most importantly…


I learn what your customers value about your business, using the language THEY USE to describe your solution and their pain points.

We collect this information from online review sites like G2, Capterra and Gartner Peer Insights, among others.

3. Your copy gets written & submitted

I use my findings to sit down, synthesize my research and write your copy.

I’ll agitate the pain that made people search for a solution like yours to begin with. Then position your product as the exactly what they need to overcome that pain.

Plus, I include low-fi mockups in Balsamiq and suggestions for the copy’s layout and design — no guessing which blocks of text go where. From me, everything’s crystal clear.

Along with the finished copy and wireframe, I’ll attach some suggestions for how I envision it’s design and presentation.

But your designers can use their expertise to frame it how they see fit. And of course, we go through revisions until both sides are satisfied.

4. Conversion Optimization

Once your copy starts getting traffic, you need to tend to the garden.

I’ll stick around to make sure your copy stays up-to-date and connected to your campaign goals.

I often work this part into the initial agreement with clients. It’s best to have the copywriter in your corner to closely analyze results and make small tweaks over time based on those results.

If that’s something you’re interested in, we should have a conversation.

Wanna talk about a project?

Yes, Let's Chat!