2. Research & Analysis
I spend 90 percent of my time here.
We’ve discussed and agreed on what needs to be fixed. The process has begun.
But before I write one word of copy, I'll take a deep dive into understanding your business, competitors, positioning, product or service offering, and customers.
I’ll dig into your website, customer personas, interviews, analytics, user sessions, chat logs, and anything else that helps me understand your business’s value.
Ideally, I’ll interview your customers, sales team, and even get a demo of your product.
But most importantly…
VOICE OF CUSTOMER RESEARCH.
I learn what your customers value about your business, using the language THEY USE to describe your solution and their pain points.
We collect this information from online review sites like G2, Capterra and Gartner Peer Insights, among others.