”But what’s that got to do with copywriting?”
Everything (let me explain).
Before I began pursuing writing as a career, I spent months as a medical research assistant at UF Health Proton Therapy Institute working on radiotherapy cancer studies.
Our data ended up getting published twice. Once in Acta Oncologica
and once in Radiotherapy & Oncology
From these experiences, I took away academic rigor, how to apply it and why it matters. A skill the marketing industry needs more of. Now, I take that same rigor and apply it to your copy.
You can download two published studies here
. My name is in the acknowledgements section.